The Kia Rio is only 85g/km CO2 emission targets better and environmentally friendly. This figure is very impressive and put the segment-B Kia Rio from all other models in its class, and even all the time among all vehicles sold in the European market overall.
“The Kia Rio has always been successful, and with this new incarnation we have a car which is extremely attractive with a fresh feeling of sportiness – a car that people will want to buy for its looks, as well as its environmental credentials” comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe.
The new Kia Rio model is longer (by 20 mm), wider (by 25 mm), and lower (by -15 mm) and features a wheelbase extended by 70 mm (to 2,570 mm) – greatly enhancing passenger space and cargo capacity. With an overall height of 1,455 mm, new Kia Rio is one of the lowest cars in Kia’s European product range.
Manufactured for the first time with a choice of 5-door and 3-door bodystyles (in Europe), new Kia Rio is set to completely redefine its position as one of the most competitive vehicles in one of the most competitive sectors – the B-segment. Kia’s market research predicts that global demand for B-segment cars is going to grow significantly over the next two years.
With two bodystyles for sporty new Kia Rio – plus the already popular Soul and Venga models appealing to people who want to stand out from the crowd or need a spacious and versatile compact MPV – Kia is confident of capturing a larger share of this growing market segment.
To lower fuel consumption and help achieve Kia Rio’s class-leading emissions, Kia engineers have carried out an extensive programme to shed weight across a broad range of components. As a result, although new Kia Rio is a significantly larger car than the third-generation model with extra equipment, its weight-gain has been kept to a minimum.
The 5-door version of new Kia Rio will go on sale in Europe during the third quarter of 2011 with the all-new 3-door model joining Kia’s B-segment line-up in the first quarter of 2012. Both versions will be manufactured exclusively at Kia’s Sohari plant in Korea.
This new car is no evolution of its predecessor, it is a revolution. The bold and distinctive personality of the new Kia Rio represents a complete departure from its predecessor and fits perfectly into the revitalized new family of Kia products.
Viewed head on, new Kia Rio has its own unique interpretation of the Kia corporate grille which is integrated beautifully with the front lamps to create a new twist on the Kia family look. In this latest form, the Kia logo now sits above the grille. Below the grille, the treatment of front bumper and spoiler again shows signs of the Kia design DNA, with its distinctive on-road presence. In profile, the ratio of body to glass, combined with the car’s strong wedge form, give Kia Rio a dynamic, sporty stance. So Rio has now been given a completely fresh personality which perfectly complements its siblings Picanto and Venga.
Kia Rio shows its connection with the Sportage, too, through its strong and stable rear, flowing C-pillar, dominant high shoulder and fast rear screen angle. The coupe-like roof-line contrasts dramatically with the strong and static rear bumper and gives a power and solidity to the rear view.
This bold but elegant appearance is strengthened by the distinctive feature line which adds tension to the flanks and accentuates the dynamic stance of the car. The careful balance of window graphic, wheelbase and overall proportion give Kia Rio a refinement and premium presence which is rare in the B-segment.
To maximise the impact of Kia Rio´s striking appearance is a fresh new palette of 10 body colours. Kia’s colour and trim team have developed a spectrum of exclusive colours for Rio which underline its refined and stylish character. These include a Wendy Brown and a Graphite Grey, both colours with a classic premium flavour.
With the introduction of the new Rio, the Kia product portfolio has just taken the next important step towards becoming a family of vehicles which has an attractive and coherent brand style but still manages to retain individual product character.
To complement the striking exterior, Kia Rio’s interior design has also been transformed, with a clean sophisticated theme. The concept follows the corporate Kia interior philosophy with the characteristic horizontal instrument panel, accentuating the feeling of width and space. It is a theme which cleverly combines chic modernity with rationality and achieves a calm timeless quality.
The quality and refinement of interior materials and the attention to detail in fit and finish have been design priorities for new Kia Rio.
As in other recently-launched Kia models, the signature interior architecture – with its ‘three cylinder’ instrument cluster, precise instrument graphics and clear functionality – have been retained. New for Rio, however, are the centrally-located toggle switches, which are neatly integrated into the central heater unit, and control some of the secondary functions.
The sophistication of this interior concept is also reflected in the breadth of trim options which give the car a genuine premium feel, with three trim concepts available. In Kia Rio customers can select from a choice of two-tone interiors, with Cognac Brown or Desert Grey combinations and high quality interior decor. The bespoke feel of the interior underlines the new focus for Kia Rio as a mature, refined, compact premium car.
The current trend towards downsizing of vehicles which is being seen across Europe means that cars in the B-segment are becoming more mature and refined as they are required to satisfy the premium aspirations of more sophisticated customer groups. More refinement, more features, higher quality but above all more choice and distinctive design is in demand.
The radically-new Rio is Kia´s answer to these new market conditions, and numerous ‘big car’ comfort and convenience features will be offered to consumers on a B-segment Kia for the first time when new Rio goes on sale in Europe.
Optional features available on new Kia Rio cars for the European market will include smart-key entry system with engine start/stop button, RDS radio CD player with MP3 compatibility plus AUX, iPod and USB connections, Bluetooth® handsfree (with voice recognition available from December 2011), cruise control, climate-control air-conditioning, heated front seats and a heated steering wheel. In some markets, the dashboard will come pre-wired to accept the optional portable navigation system.
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